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26 September, 2026

Cheers! It’s a deal for Seppelt

ONE of Great Western’s most important institutions is changing hands, with Treasury Wine Estates reaching an agreement to sell Seppelt to Victorian wine industry figure Aaron Drummond and partners. The deal will see the historic Seppelt brand, Great Western winery, cellar door and vineyards leave the Treasury Wine Estates portfolio and remain under Victorian ownership.

By Henry Dalkin

Seppelt’s historic Great Western winery and wine brand are set to change hands following an agreement between Treasury Wine Estates and Aaron Drummond and partners.
Seppelt’s historic Great Western winery and wine brand are set to change hands following an agreement between Treasury Wine Estates and Aaron Drummond and partners.
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